---
title: "SSG Digital: Royal London Ireland - Rapid Expansion into New Market"
description: Royal London Ireland identified an opportunity to launch a new, innovative product into an established Irish pension market.
---

[Case Studies](https://blog.ipipeline.com/case-studies)

# [SSG Digital: Royal London Ireland - Rapid Expansion into New Market](https://blog.ipipeline.com/case-studies/royal-london-ireland-rapid-expansion-into-new-market)

 Written by [iPipeline](https://blog.ipipeline.com/case-studies/author/ipipeline) | August 2024

##### **Case Study**

Royal London Ireland has a long heritage of providing financial security in Ireland and are a fully owned  
subsidiary of the Royal London Mutual Insurance Society Limited, the UK’s largest mutual life, pensions and  
investment company. Their focus is providing the best customer outcomes, helping build financial resilience  
and being there when it counts for their customers Royal London is one of the most respected financial services  
brands in the UK and in Ireland.

 

#### The Challenges

Royal London Ireland identified an opportunity to launch a new, innovative product into an established Irish pension market. However, they had no existing administrative software platform on which to build their ambition. They needed software they could trust, which empowered this product innovation.

 

#### The Solution

Partnering with iPipeline meant Royal London Ireland could leverage our broad financial services expertise and seamlessly implement our leading end-to-end digital platform. SSG Digital® enabled Royal London Ireland to deliver a suite of products to the Irish market and enabled the ability to go live into the Irish pension market with a strong technology solution that supports Financial Brokers and the business from quote stage through to ongoing client policy management.

 

#### The Results

As a result, Royal London Ireland has:

- Launched new pension products to the Irish market – becoming the first new provider of pension products in the Irish market in 30 years
- A modern, state of the art policy administration system with easy to navigate digital journeys and extensive self-serve capability for Financial Brokers
- Client portal allowing easy access of information to Brokers customers
- A scalable, efficient, expandable and future proofed solution

 

<https://blog.ipipeline.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKRuiJg28xc0w0ccZWDu7mtJj7bBLGnhzmAnAr1RnPDXaWxSXmjjmKUfBWG3JEui4bCxIc1ouAf05XbFilykMCy1IgPYSnAApXFWVBpdf7jfpC2sJcue6RlPWMczYW%2FsHvErJ7zwvTO0gFFALjmUaytyyM8LUYQvb7OzRvWX9nlNdHnBHkaHMoWG2yMPluOvFM%3D&webInteractiveContentId=155232940974&portalId=9494240>

[View full post](https://blog.ipipeline.com/case-studies/royal-london-ireland-rapid-expansion-into-new-market)

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